Student story: Louisa – Advertising Unlocked

Mother gives students a whole new definition of creativity

Louisa Dorothea Loehrig, MSc Marketing

Think BIG, thing TV, think attention-grabbing adverts that you can’t zap away. If you’ve lived in the UK (and not in a cave) you would’ve felt EPIC when seeing moneysupermarket’s Dave thrust his bubble butt whilst strutting in fabulous high heels,  unconsciously sang along to Boot’s iconic “here come the giiiiiiirls”, and/or thought about how you could become your own interior designer after falling in love with IKEA’s homey solutions. Meet the company responsible for all this: meet Mother.

Along with around 20 other students, I had the amazing opportunity to meet Mother in person – or in the many persons this company is. This was my chance to find out all about how exactly these masterpieces are created. Nothing, not even the miserable rain on the day, could dampen my excitement, and let me tell you – I was not disappointed!


After receiving a warm welcome, coffee and snacks, and taking in the impressive space, we sat down on the big concrete staircase, eager to learn what was to come. Katie Mackay, Mother’s joint head of strategy I was über eager to meet (not just to see her choice of outfit), kick started the event by giving an overview of the company. Pictures of employees’ proud mothers adorned the presentation and the walls next to us – a reminder, not only of the company’s mission to take care of projects as a mother would, but also to make their own mothers proud of their work.

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Graduate story: Sam, boohooMAN

sambMy name is Sam Babatunde and I’m the Senior Content Marketing Executive for online menswear brand boohooMAN. I graduated from QMUL in 2007 with a Business Management degree. Ever since the first lesson of my marketing module gripped me in a way none of the other modules did, I knew that marketing was what I wanted to do.

How I got into content marketing:

Marketing is a wide field, so when I graduated I was unsure exactly what marketing discipline I wanted to follow. My current field of Content Marketing/SEO (Search Engine Optimisation) was a new digital focused industry that had only been around a few years really, so I had no idea it even existed.

After a friend roped me into helping her market her website to bring in traffic, I started learning more and more about SEO and fell deeper into the rabbit hole until I decided I liked it so much that I should probably start making a career out of it! I applied for an internship at an accommodation website and the rest is history.

What a typical day looks like:

Well it’s a well-worn cliché of the industry that there’s no ‘typical working day’ but some of the roles I’m responsible for are:

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Charity fundraising – more than just shaking a bucket

It might surprise you but there’s actually a lot more to charity fundraising than you may think, and the term describes a wide range of incredibly important roles in charitable organisations.

So what roles are available?

A typical fundraising team might be made up of the following:

Community fundraising – This team works with a range of individuals, groups and organisations in the community, encouraging them to raise funds in their local area. This could include schools, places of worship, small businesses and local groups. A Community Fundraiser builds networks and relationships to increase the profile of the charity, whilst raising vital funds.

Corporate fundraising – Corporate fundraisers work with large national and often international companies to raise large sums of money for their charity. This is often in the form of ‘charity of the year’ partnerships and, depending on the size of the charity, these pots of money can be anything from hundreds up to £1million+. These roles involve

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Guest blog – A career in digital marketing

Specialist Roles Available Within Digital Marketing

Samantha Condliffe – Digital Marketing Exec at Infinities Designer Menswear

online-marketing-1246457_1280The digital marketing landscape is changing rapidly due to developments in technology and the increased usage of the internet through mobile phones and tablets. Naturally these changes have created demand for digital marketing executives, including some very specialist roles. As these changes are still considerably fresh, they are yet to fully filter through to the education system, meaning that many students are not fully aware of every avenue their marketing degree opens up. The specialist nature of these roles means that they are highly sought after and carry with them great progression and salary opportunities.

Here I will run through the main specialist roles within digital marketing:


An email marketer carefully constructs emails which are sent out to a database of subscribers in order to achieve a specific end goal such as increasing sales, donations, the number of people reading their content and so on. There is definitely a clever science to

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Careers in the Digital Age

In an age where people spend more time on their mobile phones than they do sleeping, careers in the digital sector are on the up. Not only are more traditional jobs (like journalism and marketing) having to adapt to digital form, but new roles are being created that never existed 20 years ago, like SEO Officer. Luckily, I’ve come across a handy guide that has been created by It lists lots of different types of jobs that are available related to the digital industry, gives a little explanation of what each is about and, importantly, lists key skills you would need for each role. For example, if you are interested in SEO…

Mouse and Keyboard

“Search Engine Optimisation (SEO) is the  process of raising a website’s visibility and rankings for key words in the organic search results…competition is intense as brands compete to secure the top positions in the search engine results pages (SERPs). Search engine optimisation is a very complex process which requires a lot of attention and tweaking as Google’s algorithms change and SEOs try to keep up. Thanks to the Panda and Penguin updates, ‘black hat’ techniques like spammy content, directory links and article spinning are now a thing of the past and it’s now harder than ever to rank effectively on search engines. When it comes to SEO jobs, the type of tasks you’ll be asked to perform will vary depending on whether you’re working in-house or for an agency.

CV Essentials:
 Proven experience of performing SEO audits/competitor analysis
 Knowledge of on-site and off-site SEO techniques
 Wider knowledge of the digital marketing industry
 Great analytical skills – knowledge of Google Analytics
 Up to date with the latest algorithm updates
 No “ideal degree”

Or how about being an online copywriter?

“If you’re naturally talented at writing and are looking for a career that will stand the test of time, look no further than copywriting. The process of creating ‘copy’ aka text for websites, online copywriting is actually much more complicated than it sounds. From researching a topic to putting together an article that meets strict criteria and promoting it, online copywriters are the journalists of the digital industry and are responsible for creating engaging copy that either informs the visitor or persuades them to do something – whether that’s apply for a job, buy a product or use a service. In addition to churning out large quantities of high quality content on a near daily basis, copywriters also have to think about things like SEO and keywords when they’re writing to ensure their content helps to support the site’s SEO efforts but doesn’t land them in hot water with the controversial Google algorithm updates!

CV Essentials:
 Strong written communication skills
 Great eye for detail
 Previous copywriting experience (can be own personal blog)
 Passion for writing
 Strong proof-reading skills
 Knowledge of the wider digital marketing industry, particularly SEO”

Other roles include working in Online Marketing, Web Design, App Development, Insight, Customer Relations Management (CRM) and Web Security. And the great thing is that the digital sector is not just for those who have a degree in Computer Science. There are many roles that require skills other than coding, for example.

You can check out the rest of the guide here: “Bubble Jobs: Introduction To The Digital Sector”.

How to market yourself for a career in advertising and PR

Marketing, advertising and PR are the most popular fields among new graduates according to a recent survey by High Fliers. But don’t be discouraged if this is an area you’re keen on breaking into, as it is also one sector which is employing a lot of new graduates. Here are a number of things you can do to make sure that you’re one of the graduates who secures a role working in the sector:

Consider Technology PR

The effective boom of roles within the technology sector is something which we have highlighted many times on this blog. Those of you who think that careers in tech are only for computer graduates should read this.

Here are a few reasons why you should consider a career in technology PR:

The pay– Unlike consumer PR where salaries are generally quite modest, take home pay for those working in B2B and technology PR is often higher (the same often applies to roles with B2B and industry publications in the media).

The environment– Have a look at the TechCity map and you’ll see how many tech start-ups are based in the local area. Not only will you be working in a familiar environment (the Tech City map highlights companies in East London), you’ll also be based in London’s digital centre.

The culture-It’s well known that the offices in Shoreditch are really trendy with start-ups being housed in old warehouses and factories. The cluster of inter-disciplinary businesses means that there are great networking opportunities, especially with the regular events that you’ll attend working in PR.

What else can you do?

Apply early

You don’t have to wait until you’ve graduated to start applying for graduate jobs. It’s not just graduate schemes that are keen to secure graduates before they leave university, smaller companies also take on applicants in advance. If they don’t have an advertised position, contact them directly. This will show initiative and demonstrate your passion for the company and their work.

Get some experience!

If you don’t manage to apply for jobs before you leave university you can still improve your chances of fast tracking your way into employment this way. Remember experience can come in all sorts of guises from being involved in the marketing of a society, volunteering as a marketing coordinator for a local charity or interning at a PR firm.

Know your stuff (and theirs)

Developing an understanding of technology and the wider industry of marketing, PR and advertising is almost essential to secure a job in the sector. Reading up on industry news and developments will help to expand your knowledge. Using the technology which is relevant to employers is also a great way to become familiar with their products.

Get started

  • Visit QProjects for volunteering opportunities.
  • Register with QTemps for paid internships and temporary roles.
  • Search JobOnline for the latest graduate roles in the sector.
  • Join a society and get involved in the marketing of events and more.

For help and advice on contacting individual companies book an appointment with a careers consultant. Call us on 020 7882 8533 or visit us in Queens’ WG3.

Missed our Marketing and PR panel?

Last week we had three industry experts visit us on campus to share with students their many years of experience and knowledge of the world of Marketing, PR and Communications. Advice from the experts included:

Think outside of your degree

You don’t need to have a Marketing/PR/Communications degree to get into this field (two of our speakers didn’t) – but what you do need is a demonstrable passion for this industry. So think about getting involved in the marketing of a uni society, for example, or getting some experience in the PR side of a charity. Pay attention to current PR issues in the news – how have Lance Armstrong’s PR team handled his recent revelations for example? Think about what your favourite marketing campaign is at the moment – why do you like it so much? These are questions which get you thinking about what interests you about this field and can help prepare you for possible future interviews.

Start by marketing yourself

Everybody has their own skills, talents and expertise – what’s yours? It could be a particular qualification in IT, it could be a creative talent, or a language skill. Identifying the skills you possess is the first step in being able to sell yourself to any future employer. The next is knowing how your talents can contribute to a company’s success, and how you can fit into a team. You then need to think about how you show this to an employer. It’s a competitive industry so you need to make your CV stand out, whether this is with the content, the format or both.

Resilience is the key to success

Rejection is part of the job hunting process, and you need to be resilient to it. As one of our speakers, Luke Campbell explains: ‘Be persistent. Don’t get disheartened if the jobs don’t come quick and fast, there’s a lot of competition and you’re bound to hear that you lost out in the final two. Keep applying and working hard and something will work out’. Being able to bounce back from disappointments will also be a valuable asset once you are working within this industry.

Know how to network

In the Marketing/PR/Communications world, it’s as much who you know as what. So know how to network and start using this to your advantage. Attend events, join online groups, utilise social media and get as much experience related to this field as you can, either through an internship, work placement or volunteer work. In the words of the expert, Frank Durrell: ‘Make sure you become part of a conversation’. And if you haven’t already done so, join LinkedIn – an invaluable tool for networking.