In an age where people spend more time on their mobile phones than they do sleeping, careers in the digital sector are on the up. Not only are more traditional jobs (like journalism and marketing) having to adapt to digital form, but new roles are being created that never existed 20 years ago, like SEO Officer. Luckily, I’ve come across a handy guide that has been created by bubble-jobs.co.uk. It lists lots of different types of jobs that are available related to the digital industry, gives a little explanation of what each is about and, importantly, lists key skills you would need for each role. For example, if you are interested in SEO…
“Search Engine Optimisation (SEO) is the process of raising a website’s visibility and rankings for key words in the organic search results…competition is intense as brands compete to secure the top positions in the search engine results pages (SERPs). Search engine optimisation is a very complex process which requires a lot of attention and tweaking as Google’s algorithms change and SEOs try to keep up. Thanks to the Panda and Penguin updates, ‘black hat’ techniques like spammy content, directory links and article spinning are now a thing of the past and it’s now harder than ever to rank effectively on search engines. When it comes to SEO jobs, the type of tasks you’ll be asked to perform will vary depending on whether you’re working in-house or for an agency.
Proven experience of performing SEO audits/competitor analysis
Knowledge of on-site and off-site SEO techniques
Wider knowledge of the digital marketing industry
Great analytical skills – knowledge of Google Analytics
Up to date with the latest algorithm updates
No “ideal degree”
Or how about being an online copywriter?
“If you’re naturally talented at writing and are looking for a career that will stand the test of time, look no further than copywriting. The process of creating ‘copy’ aka text for websites, online copywriting is actually much more complicated than it sounds. From researching a topic to putting together an article that meets strict criteria and promoting it, online copywriters are the journalists of the digital industry and are responsible for creating engaging copy that either informs the visitor or persuades them to do something – whether that’s apply for a job, buy a product or use a service. In addition to churning out large quantities of high quality content on a near daily basis, copywriters also have to think about things like SEO and keywords when they’re writing to ensure their content helps to support the site’s SEO efforts but doesn’t land them in hot water with the controversial Google algorithm updates!
Strong written communication skills
Great eye for detail
Previous copywriting experience (can be own personal blog)
Passion for writing
Strong proof-reading skills
Knowledge of the wider digital marketing industry, particularly SEO”
Other roles include working in Online Marketing, Web Design, App Development, Insight, Customer Relations Management (CRM) and Web Security. And the great thing is that the digital sector is not just for those who have a degree in Computer Science. There are many roles that require skills other than coding, for example.
You can check out the rest of the guide here: “Bubble Jobs: Introduction To The Digital Sector”.