This can be a perplexing interview question, particularly if you are applying for jobs which are closely connected to your internship/work experience and degree area. If you’ve spent the last three years studying marketing, for example, as well as seeking out marketing work experience, it might seem obvious that you’re interested in marketing. In addition, we all need to pay for food and somewhere to live, so the answer ‘well, I need money’ might be on the tip of your tongue.
To answer this question, it helps to know why the employer is asking it and what they’re looking for:
- Genuine motivation: People who care about and are interested in what they do tend to go the extra mile – they often suggest new ideas and bring energy and enthusiasm to teams. Employers would rather hire people who have a real interest in their jobs. Remember that enthusiasm is conveyed not just by what you say but how you say it – show your interest through your body language and tone of voice.
For example: ‘I’m applying for this role because I learnt from my work experience placement that I relish the challenge of inventing innovative ways to reach new customers, and I find that I’m motivated by the buzz of meeting regular targets.’
- Understanding of what the role involves: Make sure you’ve done your homework and have a realistic understanding of the position, its role within the team and its day to day duties. This shows you’re keen and that you are aware of the purpose of the job and its function in the organisation.