Mother gives students a whole new definition of creativity
Louisa Dorothea Loehrig, MSc Marketing
Think BIG, thing TV, think attention-grabbing adverts that you can’t zap away. If you’ve lived in the UK (and not in a cave) you would’ve felt EPIC when seeing moneysupermarket’s Dave thrust his bubble butt whilst strutting in fabulous high heels, unconsciously sang along to Boot’s iconic “here come the giiiiiiirls”, and/or thought about how you could become your own interior designer after falling in love with IKEA’s homey solutions. Meet the company responsible for all this: meet Mother.
Along with around 20 other students, I had the amazing opportunity to meet Mother in person – or in the many persons this company is. This was my chance to find out all about how exactly these masterpieces are created. Nothing, not even the miserable rain on the day, could dampen my excitement, and let me tell you – I was not disappointed!
After receiving a warm welcome, coffee and snacks, and taking in the impressive space, we sat down on the big concrete staircase, eager to learn what was to come. Katie Mackay, Mother’s joint head of strategy I was über eager to meet (not just to see her choice of outfit), kick started the event by giving an overview of the company. Pictures of employees’ proud mothers adorned the presentation and the walls next to us – a reminder, not only of the company’s mission to take care of projects as a mother would, but also to make their own mothers proud of their work.