Business ideas are born in many different ways. To show this, and to demonstrate to students that coming up with business ideas isn’t rocket science, we asked the teams on our current InQUBEate cohort to tell us how their businesses were born. We’re publishing the first half of their responses today and the second half next Monday. Enjoy!
Louise, Hexad Brewing
Hexad Brewing is a collective of beer geeks and experienced brewers passionate about bringing people together over great beer. We met at a south London homebrew club and became friends over our shared interest in designing new beer recipes with exciting ingredients – including a CocoPop porter! We were all thoroughly bored of drinking unappealing beers and having been encouraged by the results of brewing for family weddings, we realised there is a gap in the market for customised craft beers.
Mattheus, Proper Gators
Our idea originates from QMUL’s East London Social Hack, where we first got together with the intention of reducing food waste. Our design has developed into a conveniently sized indoor hydroponic food-growing machine. Our experience at Launch22, an incubator in Old Street, allowed us to refine our idea with the support of mentors, staff, and friendly co-working individuals.
Marcgravia Initiatives Ltd is an international development consulting group focusing on solutions addressing water access and supply, water sanitation, prevention, disaster relief and adaptation for refugee camps suffering from floods and spread of diseases. Marcgravia resulted from a former academic union between a humanitarian aid worker and a hydroinformatician. Having seen and experienced inadequate distribution and use of funds in flood-prone and civil conflict areas in developing countries, they decided to develop a framework to make humanitarian aid programmes in refugee camps more efficient.
EJ, Diamond Media
Diamond Media came into being because there seemed to be a growing demand in the film/arts community for in-person events in order to compete with the noise of simply putting work online among millions of others. Many artists have work that they wish to display in a public setting, but they have little experience in creating such an opportunity for themselves. Because of my experience in managing and arranging events like this, I wanted to seek out ways to offer artists an affordable way to reach new audiences through these events, and through marketing them with photography/film.
Alfie, Box3 Films
Box3 Films founders Celia, Eliza and I were all working freelance on a documentary in Barcelona about three women artists from the Middle East whose work was censored in their own countries. After the first few screenings we decided that we wanted to make more films together and set up a production company in London. Now we are Box3 Films and we produce documentary and commercial video content, all in house.
Inga, Waist Clique
I founded Waist Clique following a failed personal search for waist trainers. There were two options: very cheap or guaranteed quality for an enormous price tag. Having worked as a buyer I was aware of the wholesale costs of waist trainers, and knew we could start selling waist trainers with a guaranteed quality for a reasonable price and still make good margins! So we did, and as our clientele grew we started adding more products.
Look out for more InQUBEate stories in next Monday’s blog…