Charity fundraising – more than just shaking a bucket

It might surprise you but there’s actually a lot more to charity fundraising than you may think, and the term describes a wide range of incredibly important roles in charitable organisations.

So what roles are available?

A typical fundraising team might be made up of the following:

Community fundraising – This team works with a range of individuals, groups and organisations in the community, encouraging them to raise funds in their local area. This could include schools, places of worship, small businesses and local groups. A Community Fundraiser builds networks and relationships to increase the profile of the charity, whilst raising vital funds.

Corporate fundraising – Corporate fundraisers work with large national and often international companies to raise large sums of money for their charity. This is often in the form of ‘charity of the year’ partnerships and, depending on the size of the charity, these pots of money can be anything from hundreds up to £1million+. These roles involve

attending networking events, hosting fundraising events in partnership with corporate partners and pitching for funding.

Events – Many of you have probably been asked to sponsor a friend, and that’s what events fundraising is all about – people in the community coming together to take part in events, big and small, for a good cause. Events fundraisers organise and promote events of all kinds – walks, cycles, treks and marathons – and recruit as many participants as possible, and then support them through their event. This is an incredibly varied area of fundraising and could involve working with a range of supporters, and a mixture of marketing and networking.

Individual Giving – This area covers fundraising from individuals and typically includes direct marketing, gaming (lotteries and raffles), in memory donations, legacies and tribute fundraising. The aim of these teams is to source one-off and regular donations from individuals, and are all examples of direct marketing, which involves promoting the work of the charity to different audiences, and donors giving in response to an ‘ask’. This could be via postal appeal letters, telephone fundraising campaigns or online marketing. Key activities in this area could include copywriting, marketing, data analysis, project management and working with external suppliers.

Trusts, Statutory and Major Donors – These supporters are a big source of income for many charities, and can award significant one-off donations. This area relies heavily on networking and building relationships, and involves bid and report writing. Correspondence is much more tailored to the individual trust or donor, rather than direct marketing, where tens of thousands of supporters can be reached at once.

Gain some attractive skills on your CV

In addition to providing you with an array of transferable skills, fundraising is incredibly important in other sectors as well. Whether you are potentially considering a career in the arts, cultural, education or third sectors, being able to illustrate on your CV that you are skilled at building beneficial partnerships and raising money can be incredibly attractive to employers.

QProjects has a range of exciting work experience opportunities in local charities. Each project gives you the chance to gain (and showcase to future employers) a range of transferable skills, and might even give you some experience working in a career area that interests you.

View all current QProjects vacancies (search for ‘QProjects’ under Vacancy Type).

P.S. Check out our ‘Getting into charities’ guide for more information.


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