This is a guest blog post from Amy Edwards, Digital Marketing Manager for Bubble Jobs – a niche online jobs board that specialises in advertising jobs in the digital sector for major brands such as UEFA, Topshop and Virgin Media.
The digital sector is easily one of the fastest growing industries in the UK at the moment. According to a recent Tech Nation report, 7.5% of the UK’s economy is now employed in the digital sector – and that number is only set to rise as more and more brands start to add to their digital offering and build-up their in-house digital teams.
With all that in mind; the digital sector is a great choice for any graduate, but it’s worth pointing out that just because there are lots of jobs available in the sector, getting one isn’t going to be a piece of cake.
Thanks to its ‘cool’ image and its fast-paced nature, the digital industry is an extremely popular choice for graduates and experienced candidates alike which means that competition is tough and even the smallest mistake on a CV or cover letter can cost you an interview.
When it comes to the digital industry, there are lots of different jobs on offer in a range of different sectors. The industry covers everything from eCommerce and web content management to UX design and web development – which means there’s no ‘one size fits all’ rule when it comes to applying for jobs in the digital sector.
That said; there are some key things you need to include on your CV, regardless of what kind of digital job you’re applying for.
- Links To Your Online Work
Whether it’s your own personal blog on a platform like WordPress, examples of your work on GitHub or your design portfolio on Behance, it’s important to include links to your online work on your CV. Including links to your work shows an employer that you already have some of the skills that they’re looking for – and it also shows them that you’re committed to the industry because you’ve already taken the initiative to set up your own blog or portfolio online.
Before you apply for your next digital job, be sure to have a quick look over your blog or portfolio to make sure it’s ‘clean’ and doesn’t contain any content which might be frowned upon by a potential employer eg. offensive images or language.
- Contact Information (Including Social Media Profiles)
It might sound silly to point this one out but you’d be surprised at how many CVs we see on a weekly basis that don’t have either a contact number, email or address included. On your CV it’s important to include all of the above, along with links to any relevant social media profiles, such as LinkedIn. If you’re applying for a job which is 100 miles away from where you currently live, it’s also a good idea to mention that you’re looking to relocate at the top of your CV to avoid confusing a potential hiring manager.
If you’re applying for a job in social media or online marketing, it’s also a good idea to include links to all of your social media profiles. Why? Because an employer will search for them anyway to see what kind of presence you have on the major platforms – so if you don’t want a potential employer to see those pictures from your last night out, it’s a good idea to tighten up your privacy settings sooner rather than later!
- Relevant Experience
As I said before; the digital industry is an extremely competitive place and an employer will be on the lookout for any candidates who have relevant experience. Don’t have any work experience in a digital environment? Don’t panic – your time in your part-time job still counts – remember, it’s all about making your experience relevant to the job you’re applying for! For example, if you work in a shop, you could say that you’ve already got customer service skills and you’re used to working as part of a team – two traits which are really important in a busy online marketing company.
Similarly, if your degree isn’t necessarily 100% relevant to the role you’re applying for, it’s worth adding a few notes to your CV to explain how it is relevant. For example, if you’re just finishing a Maths or Economics degree and you’re applying for an Insights job, you could explain how you’re experienced in dealing with large amounts of data and spotting patterns – two traits which are essential in an Insights role.
- Key Skills
Sometimes a hiring manager will only have a few seconds to make their mind up about your CV so it’s worth including your key skills in an easy to read format such as bullet points. When it comes to it, you need to make what you include count – so it’s not really worth listing any skills you have which aren’t super relevant to the role you’re applying for.
Another way to catch a hiring manager’s eye is to make the key skills you have which the role specifically asks for bold – this will highlight these relevant skills and should help the hiring manager to notice them. Key skills which are always in demand in the digital sector include communication skills, HTML and CSS, copywriting and experience with tools like Google Analytics and Adwords.
- Relevant Hobbies or Achievements:
If you’re applying for your first job out of university, you probably won’t have that much experience under your belt so a great way to bulk your CV out is to list any hobbies or achievements – if you can make them relevant to the role that is! Obviously things like building your own mobile app or keeping up to date with SEO blogs are going to be super-relevant and worth a mention – but you can also mention some of your other hobbies and explain how they’re relevant. For example, if you’re head of a society you could relate this to the job by saying that you’re used to managing a team and taking responsibility for an organisation.