Think you need to be a computer science graduate to work in the digital industry? Think again. Even if you don’t fancy yourself as the next Bill Gates or Mark Zuckerberg, there are still plenty of roles within the digital industry for you. Careers in the digital industry are not just for those who can code. Almost everything we do, from shopping to communicating, now has a digital element so it’s no surprise that there are so many varied opportunities in the digital industry.
Online Marketing– With so many brands taking to the web to promote and sell it has increased the importance of online marketing as brands need to get noticed online. Online marketing differs largely from the conventional marketing employing technical tools such as Search Engine Optimisation (SEO), Pay-per-click (PPC) and social media.
What skills do I need? For the more technical roles good knowledge of the search engine industry, SEO, PPC and of best practices is essential. But for social media roles practical experience is more important, so if you’re an avid Facebook, Twitter and Blogger user you’ll fit in just fine.
Online Content– Online copy is a vital part of any website and has far extended outside the boundaries of word heavy sites of magazines and newspapers. All sites have textual, visual or aural content which requires constant uploading and updating.
What skills do I need? Love writing? Then this is for you. There are lots of opportunities in online copywriting and it’s an entry level position in which you can readily build up your skills prior to employment. With free platforms such as WordPress and Blogger, you can skill-up on software employers use in the workplace.
Ecommerce– Ecommerce is the business of buying and selling online. It has opened up a vast amount of jobs in the online world including, digital sales, account management and online advertising.
Where skills do I need? Depending on what you’re selling, roles in ecommerce can require great people skills, if you’re trying to sell advertising space, or technical knowledge of how to upload products and facilitate sales.
Web and Software Development- Roles in this area are for the more tech savvy graduates. A degree in computer science or a related area can really give you the edge over other candidates.
What skills do I need? Experience of coding and HTML will help you get ahead here as well as knowledge of iOS, Android and Blackberry app development.
Web and Graphic Design- As a web designer you’ll be responsible for creating attractive and user friendly designs to satisfy a client’s brief.
What skills do I need? For a career in web design you’ll need to be creative and have a strong digital portfolio. Knowledge of Photoshop, InDesign, Fireworks, HTML and CSS will help too.
Analytics and Research- You’ll determine how well a website and its features are being received by using tools such as Google analytics. By looking through the data you’ll come up with ways to increase and improve site traffic.
What skills do I need? If you’re good with numbers then you’ll fit right in here as these roles require someone with strong numerical and analytical skills.
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