An article was recently posted on the Guardian careers blog, highlighting the growing emphasis on statistics and data analysis within the marketing sector.
The sheer abundance of consumer data gathered on a daily basis means that today’s marketing teams have access to a wealth of information, providing the opportunity to tailor their strategies and campaigns to their target market. This insight not only facilitates strategy and design, but also increases effectiveness and therefore company profits. With many companies tightening their belts, statisticians are allowing marketing departments to demonstrate their value and themselves becoming an asset.
That’s not to say that all marketing departments are becoming teams of mathematicians. But if you have a strong statistics background and are thinking about potential career paths, perhaps marketing is one to add to the list.
For more about marketing and statistics please see Prospects.